
Victoria, British Columbia
The Senior-Focused Business Network is a unique blend of business people and not-for-profit professionals dedicated to making Victoria a better place to live for seniors in our community.
Started by Rick Hoogendoorn and realtor April Prinz, the Senior-Focused Business Network initially started out as a referral group for businesses and not-for-profit professionals who serve seniors in the Victoria area. Since then, the group has developed and dedicated itself to The Elder-Friendly City Project as part of Embrace Aging in March 2006.
BIRTH OF A PROJECT
(Taken some time in mid 2005)

Left to Right: Terry Fetter, Skip McCarthy,
Ernie Ogilvie, Rick Hoogendoorn,
Cheri Crause, Barb MacLean, Gord McIlroy, Barry Risto
There are only a few rules with regard to our membership. First, people must be in the business of serving seniors in our community. Second, they must be good, trustworthy business people or professionals. Third, only one member per profession is permitted.
SENIOR FOCUSED BUSINESS NETWORK
(taken March 3rd, 2006 at our Make your Business more
Senior-Friendly Seminar)

Left to Right: Barb MacLean, Ernie Ogilvie, Terry Fetter, Stephen Lentz, Cheri Crause, Barry Risto, Debbie Yorke, Rick Hoogendoorn, Carole Farley, and Dorothy Orr.
The following people are currently involved in The Elder-Friendly City Project as members of the Senior-Focused Business Network. Here's what they do:
Cheri Crause, CFP, CSA
Certified Financial Planner
Cheri Crause & Associates Inc.
Jane Dewing (not pictured)
Moving Consultant
Changing Places
Carole Farley
Director of Marketing
The Kensington
Terry Fetter
Mobility Specialist
Vancouver Island Medical Supply
Rick Hoogendoorn, CSA
Advertising Sales
Senior Living Magazine
formerly with
Cheri Crause & Associates Inc.
Stephen Lentz
General Manager
ConstructoGroup
Barb MacLean
Executive Director
Family Caregivers' Network Society
Ernie Ogilvie
Lawyer
Windsor Law Group
Dorothy Orr
Retirement Coach
Keys to Success
Barry Risto
Publisher, Senior Living
V.P. - Seniors Serving Seniors
Debbie Yorke
Consultant
Elder Connections Ltd.
For more information on the Senior-Focused Business Network, please contact Rick Hoogendoorn at 380-3096, or email info@seniorsvictoria.com
What can businesses and professionals do
to make their services friendlier to seniors?